Dilemma: A Scent of risk Bellísima Italian brand that intends to launch a new fragrance to the market which hit a market focused on young women who meet the following characteristics. Taget: Women between 18 to 25 years Socio-economic level: B B A Studies from university They work and are highly social That in their free time attending cinemas, night clubs, shopping malls, concerts and so on. Whether you like to be in fashion Have a preference for the fashion trends in clothing and cosmetics Product The perfume is called "Rebel Angel" is a bold and rebellious fragrance, which carries a scent of freedom, intimacy and youth with flower essences, water and Semi East concentrated in a presentation of 700 ml. in a cylindrical metal container traded color, the logo will be the initials of the name of the perfume in colors silver, purple, red with two wingsPrice The price of the fragrance will be $ 95 taking into account a price that is affordable for the market that is focused and that is accessible to the competition Promotion To promote this as a celebrity endorsmen fragrance was thought to Rihanna impact of his image projected strength, rebellion, their music is about fashion and is the first woman of color to be a model of perfume also is young.
The promotion will be disseminated through the Internet pages Hotmail Hi5 Google, In Concert and cinemas showing a small business with the image of Rihanna, in youth magazines such as twenty, malls PlaceWill go on sale in stores such as Sears, Liverpool, Palacio de Hierro and Samborns which is located in major shopping malls in the Federal District.
miércoles, 26 de noviembre de 2008
Dilemma Unit 7
Going offshore
Inter State is a new York based company specialised in providing domestic insurance for private individuals and small corporations.
Interstate is currently considering outsourcing all or part of its 150 persons call centre to an overseas location in order to reduce its operating costs. The call centre currently processes calls from both insurance agents and enquiries from members of the public within the USA. Several groups of managers have been asked to research different host countries in order to evaluate their potential to host a pilot project which should take over full responsibility for all call centre operations within twelve months. The management teams will be meeting later in the day to present their recommendations. The following countries have been selected as potential hosts.
DECISIÓN
Well, in this case there are a Lumber of issues that have to be Looked at. First, there is the question of Business performance itself. Is it really going to be worthwhile for this company to take parto f its Business offshore? There is not much doubt-it will be cheaper at least in the short-term. But there is a downside and that could produce some surprises for any company. The image of the company may well suffer as a result of a decision to offshore, and the potential impact of that is difficult to measure. We´ve already seen that sort of thing happening and some companies have even had to bring back work that they had outsourced.
This, of course, could be made worse by union industrial action. Other problems down the line? Well, when you offshore a critical part our you bussines , your really have to have a fall back strategy if something goes disastrously wrong.this could be wath we call "multi-shoring", where you have and alternative service provider in another country you can switch to if things go wrong.
That way, if there is a major appreciation in wages or foreigh currency, a dispute with your local provider or any sort of instability, you are not in danger.
So you know, i think that if i were being asked to choose a dstination for an outsourcing operation, I would advise the company to think very carefully about "multi-shoring" that way they can minimise the risks and transfers operation to another destination i something goes wrong.
Inter State is a new York based company specialised in providing domestic insurance for private individuals and small corporations.
Interstate is currently considering outsourcing all or part of its 150 persons call centre to an overseas location in order to reduce its operating costs. The call centre currently processes calls from both insurance agents and enquiries from members of the public within the USA. Several groups of managers have been asked to research different host countries in order to evaluate their potential to host a pilot project which should take over full responsibility for all call centre operations within twelve months. The management teams will be meeting later in the day to present their recommendations. The following countries have been selected as potential hosts.
DECISIÓN
Well, in this case there are a Lumber of issues that have to be Looked at. First, there is the question of Business performance itself. Is it really going to be worthwhile for this company to take parto f its Business offshore? There is not much doubt-it will be cheaper at least in the short-term. But there is a downside and that could produce some surprises for any company. The image of the company may well suffer as a result of a decision to offshore, and the potential impact of that is difficult to measure. We´ve already seen that sort of thing happening and some companies have even had to bring back work that they had outsourced.
This, of course, could be made worse by union industrial action. Other problems down the line? Well, when you offshore a critical part our you bussines , your really have to have a fall back strategy if something goes disastrously wrong.this could be wath we call "multi-shoring", where you have and alternative service provider in another country you can switch to if things go wrong.
That way, if there is a major appreciation in wages or foreigh currency, a dispute with your local provider or any sort of instability, you are not in danger.
So you know, i think that if i were being asked to choose a dstination for an outsourcing operation, I would advise the company to think very carefully about "multi-shoring" that way they can minimise the risks and transfers operation to another destination i something goes wrong.
Dilemma Unit 8
Couting the costs.
MultiBrands is a globally successful consumer products company, which has built up a reputation based on Honesty, Quality and Innovation. Since it started operating ten years ago, it has launched at least two new, high-quality products in a diferent markets every year. However, manager are currently reviewing company police because a recent dramatic fall in profits and share price performance.
Shareholders believe that this is due to over-diversification, rising costs and mailing consumer confidence as a resulto f complains that products quality is declining. Sharholder recommendations are:
***Freeze current policy of developing new products
***Concentrate on consolidating curren successful brands
***Improve quality or reduce price
***Freeze recruitment but avoid layoffs
***Reduce current budget by 15 per cent
Decision
Reduce the current budget would lower the quality of the products in equal proportion and this is one of the main complaints of consumers, which would lead to increasing dissatisfaction and a decline in sales, on the other side could freeze the policy of creation of new products in this manner is driven products with which the company analyze its strengths and weaknesses to take advantage of every one of them what potencializaría the sale of existing products, and the budget with which states would go with improvements of these products or the performance of new campaigns, not to create new, these strategies to avoid making a cut in staff which will allow us to maximize the staff with that account, assigning activities and working together with managers, in charge of each department and subordinate staff.
MultiBrands is a globally successful consumer products company, which has built up a reputation based on Honesty, Quality and Innovation. Since it started operating ten years ago, it has launched at least two new, high-quality products in a diferent markets every year. However, manager are currently reviewing company police because a recent dramatic fall in profits and share price performance.
Shareholders believe that this is due to over-diversification, rising costs and mailing consumer confidence as a resulto f complains that products quality is declining. Sharholder recommendations are:
***Freeze current policy of developing new products
***Concentrate on consolidating curren successful brands
***Improve quality or reduce price
***Freeze recruitment but avoid layoffs
***Reduce current budget by 15 per cent
Decision
Reduce the current budget would lower the quality of the products in equal proportion and this is one of the main complaints of consumers, which would lead to increasing dissatisfaction and a decline in sales, on the other side could freeze the policy of creation of new products in this manner is driven products with which the company analyze its strengths and weaknesses to take advantage of every one of them what potencializaría the sale of existing products, and the budget with which states would go with improvements of these products or the performance of new campaigns, not to create new, these strategies to avoid making a cut in staff which will allow us to maximize the staff with that account, assigning activities and working together with managers, in charge of each department and subordinate staff.
What is to be in fashion?
Being a fashion for some is well dressed, others to buy what is new in the market. I think that fashion is a state that goes very fast and in fact never be achieved at 100% to fashion. So I think it is more important to be yourself and feel secure with what we are, and know that the recent articles or clothing or fashion, do not give personality to anyone. I consider myself a girl to fashion, simply because I am.
My favorite song.
I love this song, the lyric is very nice and very tender
Violet Hill
Was a long and dark DecemberFrom the rooftops i rememberThere was snowWhite snowClearly i rememberFrom the windows they were watchingWhile we froze down belowWhen the future's architecturedBy a carnival of idiots on showYou'd better lie lowIf you love meWon't you let me know?Was a long and dark DecemberWhen the banks became cathedralsAnd the fogBecame GodPriests clutched onto biblesAnd went out to fit their riflesAnd the cross was held aloftBury me in honorWhen i'm dead and hit the groundA love back home unfoldsIf you love meWon't you let me know?I don't want to be a soldierWith the captain of some sinking shipWith snow, far belowSo if you love meWhy'd you let me go?I took my love down to violet hillThere we sat in snowAll that time she was silent stillSo if you love meWon't you let me know?If you love me,Won't you let me know?
Violet Hill
Was a long and dark DecemberFrom the rooftops i rememberThere was snowWhite snowClearly i rememberFrom the windows they were watchingWhile we froze down belowWhen the future's architecturedBy a carnival of idiots on showYou'd better lie lowIf you love meWon't you let me know?Was a long and dark DecemberWhen the banks became cathedralsAnd the fogBecame GodPriests clutched onto biblesAnd went out to fit their riflesAnd the cross was held aloftBury me in honorWhen i'm dead and hit the groundA love back home unfoldsIf you love meWon't you let me know?I don't want to be a soldierWith the captain of some sinking shipWith snow, far belowSo if you love meWhy'd you let me go?I took my love down to violet hillThere we sat in snowAll that time she was silent stillSo if you love meWon't you let me know?If you love me,Won't you let me know?
Conversation.
Hi. Mister Gonzalez
Order you to call to my office for that I need to speak with you.
Next week I go on a trip to Europe to give a presentation about our business. In this trip I will give to know the new one it lines of products.
On the other hand, that same week the Germans come to know our facilities and I need that your you show them the company and to give the corresponding presentation.
Was I wondering if you could make this work for my?
And to my return of the trip we will revise their work and depending on the results you rot to aspire to a better position.
Order you to call to my office for that I need to speak with you.
Next week I go on a trip to Europe to give a presentation about our business. In this trip I will give to know the new one it lines of products.
On the other hand, that same week the Germans come to know our facilities and I need that your you show them the company and to give the corresponding presentation.
Was I wondering if you could make this work for my?
And to my return of the trip we will revise their work and depending on the results you rot to aspire to a better position.
My professional future.
THEN OF FINISHING MY STUDIES, I WANT TO WORK IN A COMPANY IN THE AREA OF MARKETING WHERE A GROUP OF PEOPLE AND I MAKE SUCCESSFUL CAMPAIGNS.
I WOULD LIKE TO HAVE AN AGENCY OF INVESTIGATION OF MARKETS, IN THIS AGENCY I PLAN TO HIRE STUDENTS, SO THAT DURING THEIR STUDIES THEY CAN ACQUIRE KNOWLEDGE, AND WHEN BEING TITLED THEY CAN BE COMPETENT PEOPLE AND TO HAVE POSSIBILITIES OF A BETTER EMPLOYMENT.
THE CHANGES IN MY LIFE WILL BE TO BE A BETTER PERSON, AND IT IS NEEDED OF EFFORT AND DEDICATION, TO ACHIEVE WHAT I WANT.
OTHER I WOULD LIKE TO MARRY AND TO FORM A FAMILY.
I WOULD LIKE TO HAVE AN AGENCY OF INVESTIGATION OF MARKETS, IN THIS AGENCY I PLAN TO HIRE STUDENTS, SO THAT DURING THEIR STUDIES THEY CAN ACQUIRE KNOWLEDGE, AND WHEN BEING TITLED THEY CAN BE COMPETENT PEOPLE AND TO HAVE POSSIBILITIES OF A BETTER EMPLOYMENT.
THE CHANGES IN MY LIFE WILL BE TO BE A BETTER PERSON, AND IT IS NEEDED OF EFFORT AND DEDICATION, TO ACHIEVE WHAT I WANT.
OTHER I WOULD LIKE TO MARRY AND TO FORM A FAMILY.
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