miércoles, 26 de noviembre de 2008

Dilemma Unit 6

Dilemma: A Scent of risk Bellísima Italian brand that intends to launch a new fragrance to the market which hit a market focused on young women who meet the following characteristics. Taget: Women between 18 to 25 years Socio-economic level: B B A Studies from university They work and are highly social That in their free time attending cinemas, night clubs, shopping malls, concerts and so on. Whether you like to be in fashion Have a preference for the fashion trends in clothing and cosmetics Product The perfume is called "Rebel Angel" is a bold and rebellious fragrance, which carries a scent of freedom, intimacy and youth with flower essences, water and Semi East concentrated in a presentation of 700 ml. in a cylindrical metal container traded color, the logo will be the initials of the name of the perfume in colors silver, purple, red with two wingsPrice The price of the fragrance will be $ 95 taking into account a price that is affordable for the market that is focused and that is accessible to the competition Promotion To promote this as a celebrity endorsmen fragrance was thought to Rihanna impact of his image projected strength, rebellion, their music is about fashion and is the first woman of color to be a model of perfume also is young.

The promotion will be disseminated through the Internet pages Hotmail Hi5 Google, In Concert and cinemas showing a small business with the image of Rihanna, in youth magazines such as twenty, malls PlaceWill go on sale in stores such as Sears, Liverpool, Palacio de Hierro and Samborns which is located in major shopping malls in the Federal District.

Dilemma Unit 7

Going offshore

Inter State is a new York based company specialised in providing domestic insurance for private individuals and small corporations.
Interstate is currently considering outsourcing all or part of its 150 persons call centre to an overseas location in order to reduce its operating costs. The call centre currently processes calls from both insurance agents and enquiries from members of the public within the USA. Several groups of managers have been asked to research different host countries in order to evaluate their potential to host a pilot project which should take over full responsibility for all call centre operations within twelve months. The management teams will be meeting later in the day to present their recommendations. The following countries have been selected as potential hosts.


DECISIÓN

Well, in this case there are a Lumber of issues that have to be Looked at. First, there is the question of Business performance itself. Is it really going to be worthwhile for this company to take parto f its Business offshore? There is not much doubt-it will be cheaper at least in the short-term. But there is a downside and that could produce some surprises for any company. The image of the company may well suffer as a result of a decision to offshore, and the potential impact of that is difficult to measure. We´ve already seen that sort of thing happening and some companies have even had to bring back work that they had outsourced.
This, of course, could be made worse by union industrial action. Other problems down the line? Well, when you offshore a critical part our you bussines , your really have to have a fall back strategy if something goes disastrously wrong.this could be wath we call "multi-shoring", where you have and alternative service provider in another country you can switch to if things go wrong.

That way, if there is a major appreciation in wages or foreigh currency, a dispute with your local provider or any sort of instability, you are not in danger.
So you know, i think that if i were being asked to choose a dstination for an outsourcing operation, I would advise the company to think very carefully about "multi-shoring" that way they can minimise the risks and transfers operation to another destination i something goes wrong.

Dilemma Unit 8

Couting the costs.

MultiBrands is a globally successful consumer products company, which has built up a reputation based on Honesty, Quality and Innovation. Since it started operating ten years ago, it has launched at least two new, high-quality products in a diferent markets every year. However, manager are currently reviewing company police because a recent dramatic fall in profits and share price performance.
Shareholders believe that this is due to over-diversification, rising costs and mailing consumer confidence as a resulto f complains that products quality is declining. Sharholder recommendations are:
***Freeze current policy of developing new products
***Concentrate on consolidating curren successful brands
***Improve quality or reduce price
***Freeze recruitment but avoid layoffs
***Reduce current budget by 15 per cent
Decision
Reduce the current budget would lower the quality of the products in equal proportion and this is one of the main complaints of consumers, which would lead to increasing dissatisfaction and a decline in sales, on the other side could freeze the policy of creation of new products in this manner is driven products with which the company analyze its strengths and weaknesses to take advantage of every one of them what potencializaría the sale of existing products, and the budget with which states would go with improvements of these products or the performance of new campaigns, not to create new, these strategies to avoid making a cut in staff which will allow us to maximize the staff with that account, assigning activities and working together with managers, in charge of each department and subordinate staff.

What is to be in fashion?

Being a fashion for some is well dressed, others to buy what is new in the market. I think that fashion is a state that goes very fast and in fact never be achieved at 100% to fashion. So I think it is more important to be yourself and feel secure with what we are, and know that the recent articles or clothing or fashion, do not give personality to anyone. I consider myself a girl to fashion, simply because I am.

My favorite song.

I love this song, the lyric is very nice and very tender

Violet Hill

Was a long and dark DecemberFrom the rooftops i rememberThere was snowWhite snowClearly i rememberFrom the windows they were watchingWhile we froze down belowWhen the future's architecturedBy a carnival of idiots on showYou'd better lie lowIf you love meWon't you let me know?Was a long and dark DecemberWhen the banks became cathedralsAnd the fogBecame GodPriests clutched onto biblesAnd went out to fit their riflesAnd the cross was held aloftBury me in honorWhen i'm dead and hit the groundA love back home unfoldsIf you love meWon't you let me know?I don't want to be a soldierWith the captain of some sinking shipWith snow, far belowSo if you love meWhy'd you let me go?I took my love down to violet hillThere we sat in snowAll that time she was silent stillSo if you love meWon't you let me know?If you love me,Won't you let me know?

Conversation.

Hi. Mister Gonzalez

Order you to call to my office for that I need to speak with you.
Next week I go on a trip to Europe to give a presentation about our business. In this trip I will give to know the new one it lines of products.

On the other hand, that same week the Germans come to know our facilities and I need that your you show them the company and to give the corresponding presentation.
Was I wondering if you could make this work for my?
And to my return of the trip we will revise their work and depending on the results you rot to aspire to a better position.

My professional future.

THEN OF FINISHING MY STUDIES, I WANT TO WORK IN A COMPANY IN THE AREA OF MARKETING WHERE A GROUP OF PEOPLE AND I MAKE SUCCESSFUL CAMPAIGNS.

I WOULD LIKE TO HAVE AN AGENCY OF INVESTIGATION OF MARKETS, IN THIS AGENCY I PLAN TO HIRE STUDENTS, SO THAT DURING THEIR STUDIES THEY CAN ACQUIRE KNOWLEDGE, AND WHEN BEING TITLED THEY CAN BE COMPETENT PEOPLE AND TO HAVE POSSIBILITIES OF A BETTER EMPLOYMENT.

THE CHANGES IN MY LIFE WILL BE TO BE A BETTER PERSON, AND IT IS NEEDED OF EFFORT AND DEDICATION, TO ACHIEVE WHAT I WANT.


OTHER I WOULD LIKE TO MARRY AND TO FORM A FAMILY.

sábado, 25 de octubre de 2008

My favorite Song

This song helped me to understand a little more able to identify the pronunciation and a few sentences.

How was I supposed to know
That something wasn't right here
Oh baby, baby
I shouldn't have let you go
And now you're out of sight, yeah
Show me how want it to be
Tell me baby 'cause I need to know now, oh because
Chorus
My loneliness is killing me
I must confess I still believe
When I'm not with you I lose my mind
Give me a sign
Hit me baby one more time
Oh baby, baby
The reason I breathe is you
Boy you got me blinded
Oh pretty baby
There's nothing I wouldn't do
It's not the way I planned it
Show me how you want it to be
Tell me baby 'cause I need to know, oh because
Repeat Chorus
Oh baby, baby how was I supposed to know
Oh pretty baby, I shouldn't have let you go
I must confess, that my loneliness is killing me now
Don't you know I still believe
That you will be here
And give me a sign
Hit me baby one more time

Article by journal

In everyday life, as in what labor is important to consider the following aspects, to achieve success.
1 - every day is interesting to have more knowledge.
2 - competition is healthy and shows your skills
3 - is easier coexistence with others and work best when we have a good attitude.
4 - it is good to know and talk to reach an agreement
5 - it is important to relate to new people. to build working relationships.
6 - Comply with what you send. if not achieved does not mean that you are not capable of doing. 7 - it is important to feel secure in what you do.
8 - is important to be taking on new responsibilities.
9 - you can not always live waiting to congratulate you for what you do.
10 - there are other rewards more satisfactory that money.
11 - If you do not pass your fears not achieve anything in life.

The article I read in a magazine, and I think very interesting to be able to share it with you.

viernes, 24 de octubre de 2008

Branding Cultural

What is it Culture Branding.

The marks are cultural phenomena and every culture is an web of myths, that is, stories, characters and symbols more or less realistic, more or less remote, they embody certain values, define a certain aesthetic and mobilize certain instincts. The myths structure the imagination of the different human groups and allow their identification. Knowing how to read and use that network is vital to the design and install brands that appeal to their audiences and are related: a brand of high added value will only succeed if it can successfully position itself to shape their own myth. Converting a brand icon in a captivating as it involves, first, give it a soul, to carefully define its essence, creating the myth. This is an instance before-and articles-all aspects that make the life of an organization such as the naming of the definition, design or advertising.

The success of cultural icons such as The Grateful Dead and contemporary brands such as Starbucks and Patagonia exemplify the cultural connection between brand and consumer world. Today the success of brands have learned that are not just selling products, which are creating the lifestyle of their worlds around products and brands. The more you know about the world in which your product plays, the more successful your brand will be.

as a student of marketing, it is very important to define this concept and how deals today in the companies and their brands.

GEORGIO ARMANI

STRATEGY PRESENTATION.

Our proposal is this: a few courses that explains the staff about our new goals and objectives, besides providing motivation to employees. We plan to enter the market a new line of earrings, watch and cosmetics, all aimed at young university in the country. The project will last for a month, in which we will meet our sales targets. One advantage of this proposal is that the youth of this country will have a choice but to be in fashion.
Thank you!

dilemma Unit 3

HARLEY´S DAVIDSON ANGELS.
Jeffrey Bleustein, CEO of Harley Favidson, was thinking about the future.He had already pulled the motorcycle manufacturer back from the brink of bankruptcy, but now he was thinking of the serious problems that lay ahead. And top of the list was the fact that lay ahead. and top of the list was the fact that Harley Davidson customers were definitely ageing. The back Leather Angels were getting greyer every day. From an average age of 36 ten years ago the customer was now edging closer to 46. But what to do? Bleustein decided that he would put the question to him team of advisors at the next meeting of the strategic leadership council. In fact, maybe he´d better tell them to do right now- that way at the meeting they could present their ideas directly. Bluestein reached for the phone.

ACQUISITION APPROACH.
Harley Davidson has acquired buell, a small manufacturer sports motorcycles. This could be an opportunity to introduce a new range of sports bikes that would be marketed by existing HD dealers but sold under the buell brand.

Dilemma Unit 4

Success at what price?



We are discussing the advantages and disvantages of each candidate,, and we conclude that Jonh Creed is the best option because although it is the most expensive, is the one that have a lot of experience, because as we know he has worked in Europe, and is know as a successful manager. Is the only one that 100 days, as we could conclude has promised a succeed.

He could bring an important company growth, because he could bring new ideas to the company and its important to mention that will have him as a member of the company for 10 years as the contract says.

Dilemma unit 5

The camisea project planned by plus petrol of Argentina and the government of Peru will affect the natives or Amazon because it will bring a lot of health problems such as VIH, diabetes, cholesterol in others.

Also is important to mention that the local fishing industry would be endangered by pollution made by all the garbage factory in addition the agriculture could be destructed because the new industries.

As a conclusion we as native are against the camisca Project in order to get a good feature for a tuids.

viernes, 5 de septiembre de 2008

Favorite song

Together
Juntos


This song helped me to understand a little more able to identify the pronunciation and a few sentences

Something just isn´t rightI can feel it insideThe truth isn´t far behind meYou can´t denyWhen I turn the lights outWhen I close my eyesReality overcomes meI´m living a lieWhen I´m alone IFeel so much betterAnd when Im around youI don´t feel[Chorus]TogetherIt doesn´t feel right at allTogetherTogether we built a wallTogetherHolding hands we´ll fallHands we´ll fallThis has gone on so longI realize that i needSomething good to rely onSomething for meWhen I´m alone IFeel so much betterAnd when Im around youI don´t feel[Chorus]TogetherIt doesn´t feel right at allTogetherTogether we built a wallTogetherHolding hands we´ll fallHands we´ll fallMy heart is brokenI´m lying hereMy thoughts are choking on you my dearOn you my dearOn you my dearWhen I´m alone IFeel so much betterAnd when Im around youI don´t feel[Chorus x2]TogetherIt doesn´t feel right at allTogetherTogether we built a wallTogetherHolding hands we´ll fallHands we´ll fallTogetherIt doesn´t feel right at allTogetherTogether we built a wallTogetherHolding hands we´ll fallHands we´ll fallWhen I´m around youWhen I´m around youI don´t feel togetherI don´t feel togetherWhen I´m around youWhen I´m around youI don´t feel togetherI don´t feel together.

Conversation

SUPPLIER: Fruits and vegetables Central de Abastos.
How may I help?


SHOP MANAGER: This morning I received a delivery of tomatoes but most of them are damaged and I can’t sell them in these conditions.


SUPPLIER: Oh! I’m sorry about that. Well we have got two options:
Cancel the order and refund the cost.
Replace the order with a new delivery


SHOP MANAGER: Well I would like to replace the delivery tomorrow morning


SUPPLIER: Ok that’s no problem our delivery will be there tomorrow morning with your delivery


SHOP MANAGER: Ok thank you very much.


SUPPLIER: I’m sorry about the mistake. Please accept our apologies.

COMPANY PROFILE

COMPANY PROFILE:



Company Name: Mayware S.A. de C.V.


Type of Company: Manufacturer.


Area of Business. Company 100% Mexican and leader in the industry of products and accessories for babies in the country. Dedicated to the production and commercialization of the accessories that require the small ones in their first years of life. Some of our products are baby bottles, sucking, rattles, bibs, backpacks, games for gift and several accessories but.

Product / Services. Baby bottles, sucking, rattles, bibs, backpacks, games for gift and several accessories but.

History. Mayware is born in 1976, from then on to the date it possesses mark recognition and tradition for its great quality, same that has passed through several generations, achieving Mayware so continues satisfying the necessities of our distributors and clients in the Mexican market.

Very Goog Manager

TELL YOUR PARTNER ABOUT A VERY GOOD MANAGER OR TEACHER YOU HAVE KNOW. WHAT MADE HIM /HER SPECIAL?

When I had my first work in the company Mayware, I met the manager Margarita Gonzalez.

She is an intelligent person, dynamics and with capacities.

In my first day of work I received a warm welcome. In following days it was me qualifying in the area and I obtained many knowledge.

To work with her is pleasant and amusing.

But that a boss, is a great friend.

First Mail

From: Cervantes Balderas Cindy
Date: 03 sep. 08
To: pipeline conpany
Subjet: solution



Dear pipeline company I am writing about the trouble do you have and in my opinion the best opinion is: Stanford traynors & associates the reason for this are as follows because bring outside consultants into every subsidiary to organise training schemes for all employees over a period of six months .
This would be more expensive but would give low level worker and opportunity to speak to experts and to point out problems.
The results should be almost immediate and the experts would be on hand to talk to the press.


Your sincerely Cindy Cervantes Balderas

jueves, 4 de septiembre de 2008

Segundo mail

From: Carlos Ghosn
To: Mr. Louis Schweitzer

Dear Mr. Schweitzer:

I wish you were fine, and so all your business. I was informed about the problem you have with Renault in Japan.

I am writing in order to let you know that I don’t know exactly what to do, because as you already know, I have no experience of working with Japanese people, and I ignore what are their cultural rules, I need to make a lot of changes in order to get great results in your company.

It is important for me to mention that in the case you still having in mind me to apply for that position, I am afraid you need to do some things for me, things such as:
Let me move on with my staff
I was wondering whether you could pay a Japanese Business course, and a cultural one for me and 4 more persons.
I’d really appreciate it if you let me move to Japan with my family, because no one knows how many time I will spend there, so that’s why I need my family there.
Is there any way you could bring me a vocational period once or twice a year?
Do you mind give me a car, so I can move through the country?

Finally, in the case you accept it please let me know in order to start doing the appropriate things for the movement.

I’m looking forward to hearing from you
Yours faithfully

Carlos Ghosn