Branding Cultural

What is it Culture Branding.

The marks are cultural phenomena and every culture is an web of myths, that is, stories, characters and symbols more or less realistic, more or less remote, they embody certain values, define a certain aesthetic and mobilize certain instincts. The myths structure the imagination of the different human groups and allow their identification. Knowing how to read and use that network is vital to the design and install brands that appeal to their audiences and are related: a brand of high added value will only succeed if it can successfully position itself to shape their own myth. Converting a brand icon in a captivating as it involves, first, give it a soul, to carefully define its essence, creating the myth. This is an instance before-and articles-all aspects that make the life of an organization such as the naming of the definition, design or advertising.

The success of cultural icons such as The Grateful Dead and contemporary brands such as Starbucks and Patagonia exemplify the cultural connection between brand and consumer world. Today the success of brands have learned that are not just selling products, which are creating the lifestyle of their worlds around products and brands. The more you know about the world in which your product plays, the more successful your brand will be.

as a student of marketing, it is very important to define this concept and how deals today in the companies and their brands.